Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 34

Visual sensory memory, known as (a) _____ memory, lasts about a quarter of a second. Auditory memory, known as (b) _____ memory, may last as long as 2 seconds. Sensory memory has many functions; for example, it prevents you from being overwhelmed by too much incoming information and gives you time to identify the incoming data and pay attention to them.