Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 6

There are two kinds of effortful encoding, which differ in their effectiveness. Encoding by simply repeating or rehearsing the information is called (a) _____. This method is not very effective because it involves little thinking about the information or making new associations. Encoding that involves thinking about the information and making new associations is called (b) _____.