Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 26

If a politician tries to get votes by presenting information with strong arguments, analyses, facts, and logic, he or she is using the (a) _____ route of persuasion. If a politician seeks votes by emphasizing emotional appeals, focusing on personal accomplishments, and generating positive feelings, he or she is using the (b) _____ route of persuasion.