Introduction to Psychology 10th Edition by Rod Plotnik,Haig Kouyoumdjian

Exercise 35

One method of persuasion presents information with strong arguments, analyses, facts, and logic; this is the (a) _____ route, which works primarily on the cognitive component of our attitudes. Another route emphasizes emotional appeal, focuses on personal traits, and generates positive feelings; this is called the (b) _____ route and works primarily on the affective or feeling component. Three factors to consider in persuasion are the source, (c) _____, and (d) _____