Managing Supply Chain and Operations 1st Edition by Thomas Foster ,Scott Sampson,Cynthia Wallin,Scott Webb

Exercise 1

As part of a student team, identify a company or an organization in your area that has a customer relationship management system. Visit the company to find out about its system and how it was developed. How has the system helped the organization better understand its customers, both internal and external, and their requirements? Does the system utilize social media? Has it improved the organizations relationship with its customers, and if so, how? Also identify areas where the existing system might be improved.