Managing Supply Chain and Operations 1st Edition by Thomas Foster ,Scott Sampson,Cynthia Wallin,Scott Webb

Exercise 32

Together with your student team, visit a company or organization near your campus. Ask company representatives how they use forecasting to predict the demand for their products or services. Identify the types of forecasting techniques they use and how they measure the accuracy of their forecasting models. For what purposes do they use their forecasting tools?