Managing Supply Chain and Operations 1st Edition by Thomas Foster ,Scott Sampson,Cynthia Wallin,Scott Webb

Exercise 35

Identify two products or services, one that is established and the other that is new to the market and for which there is no past historical sales data. Discuss how you would forecast demand for the different products or services you identified. What forecasting techniques might be appropriate for the established product or service?
What forecasting techniques might you use to determine the demand for the new product or service?
Why are your choices of forecasting techniques different for the two products or services?