Managing Supply Chain and Operations 1st Edition by Thomas Foster ,Scott Sampson,Cynthia Wallin,Scott Webb

Exercise 4

Successful businesses continually look for ways to gain a competitive advantage. Working with a team of students, identify ways that improvements to sales and operations planning can help establish a competitive advantage for a company. In what ways is SOP related to the other functional areas of the business, especially marketing?
How does enterprise resource planning fit into the sales and operations process?
What challenges accompany the implementation of an ERP system?