Intermediate Microeconomics and Its Application 12th Edition by Walter Nicholson,Christopher Snyder

Exercise 14

Two economics professors earn royalties from their textbook that are specified as 12 percent of the book s total revenues. Assuming that the demand curve for this text is a downward-sloping straight line, how many copies of this book would the professors wish their publisher to sell? Is this the same number that the publisher itself would want to sell?