Global Business 3rd Edition by Mike Peng

Exercise 8

ON CULTURE: When you take an airline flight, the passenger sitting next to you tries to have a conversation with you. He or she asks, "What do you do?" You would like to be nice, but don't want to give too much information about yourself (such as your name). How would you answer this question? A typical US manager may say: "I am a marketing manager"-without mentioning the employer. A typical Japanese manager may say: "I work for Honda." Why are there such differences?