Global Business 3rd Edition by Mike Peng

Exercise 20

Currently, your firm has manufacturing and logistics units in the Russian cities of Moscow and Saint Petersburg, which provide access to Russia's vast countrywide market. However, recent business regulations have discouraged growth in specific regions of the country. As such, you have been asked to reconfigure your firm's strategy in Russia. Identify the location(s) where you should move operations. Provide detailed and compelling rationale to support your decision.