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Global Business 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133485933Global Business 3rd Edition by Mike Peng
Edition 3ISBN: 978-1133485933 Exercise 8
Check Map 1.1, and imagine that your firm is headquartered in a developed country. Pick an emerging economy that your firm may enter. Explain what resources and capabilities your firm has that may enable it to succeed in this new market.
Explanation
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A company manufactures electronic goods ...
Global Business 3rd Edition by Mike Peng
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