Global Business 3rd Edition by Mike Peng

Exercise 21

Currently, your European company is evaluating its standing in the fastgrowing emerging economies known as BRIC (Brazil, Russia, India, and China). Based on your evaluation of the cost of living in each country, the company may reconfigure some of its operations to increase profitability. Your company's manufacturing facilities are located in Beijing, China; Mumbai, India; São Paulo, Brazil; and St. Petersburg, Russia. How much could be saved if the company were to consolidate into one BRIC location that has the lowest cost of living?