Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 22

Visit the blogs of Seth Godin, Chris Brogan, Guy Kawasaki, Bill Marriott, and other acclaimed bloggers. See what tricks of the trade you can adopt and make work for you.
Your Task. You may be asked to write a blog entry detailing your analysis of the professional blogs you have examined. Apply the same best practices for professional business blogs outlined in this chapter. Remember to offer a catchy title on a popular topic that will attract browsers or, in this case, your peers in class and your instructor. Share helpful advice in easy-to-read numbered items and, if applicable, provide links to other relevant articles. To motivate readers to respond, ask questions at the end of your blog entry.