Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 14

Your Task. Compare the following sets of message openers. Circle the letter of the opener that illustrates a direct opening. Write an appropriate subject line for each opening paragraph.
An e-mail requesting information about creating online surveys:
a. Our company needs to conduct occasional consumer surveys regarding new products. We used to invest in focus groups, but now we would like to try online research, about which we have heard good things. We hope this will save much time and money. We need information on how to do it, and your program called MySurvey might be just what we need. We are especially interested in how incentives such as reward points might work.
b. Please send information about your program MySurvey so that our company can learn about online surveys.