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Essentials of Business Communication 8th Edition by Mary Ellen Guffey
Edition 8ISBN: 978-0324588002Essentials of Business Communication 8th Edition by Mary Ellen Guffey
Edition 8ISBN: 978-0324588002 Exercise 16
Claim Request: Copier Ripoff!
The following letter makes a claim, but the message is not as effective as it could be.
Your Task. Analyze the message and list its weaknesses. If your instructor directs, revise the message. A copy of this message is provided at www.meguffey.com for revision online.
Current date
Mr. Carl Brownston
Leder Business Supplies
8933 Cribbins Road
Jeddo, MI 48032
Dear Sir:
Three months ago we purchased four of your Imager 500E photocopiers, and we have had nothing but trouble ever since. Your salesperson, Judy Selles, assured us that the Imager 500E could easily handle our volume of 5000 copies a day. This seemed strange since the sales brochure said that the Imager 500E was meant for 1,000 copies a day. But we believed Ms. Selles. Big mistake! Our four Imager 500E copiers are down constantly; we can't go on like this. Because they are still under warranty, they eventually get repaired. But we are losing considerable business in downtime.
Your Ms. Selles has been less than helpful, so I telephoned the district manager, Rick Jimenez. I suggested that we trade in our Imager 500E copiers (which we got for $2,500 each) on two Imager 1000E models (at $13,500 each). However, Mr. Jimenez said he would have to charge 50 percent depreciation on our Imager 500E copiers. What a ripoff! I think that 20 percent depreciation is more reasonable since we have had the machines only three months. Mr. Jimenez said he would get back to me, and I haven't heard from him since.
I'm writing to your headquarters because I have no faith in either. Ms. Selles or Mr. Jimenez, and I need action on these machines. If you understood anything about business, you would see what a sweet deal I'm offering you. I'm willing to stick with your company and purchase your most expensive model-but I can't take such a steep loss on the Imager 500E copiers. The Imager 500E copiers are relatively new; you should be able to sell them with no trouble. And think of all the money you will save by not having your repair technicians making constant trips to service our 500E copiers! Please let me hear from you immediately.
Sincerely yours,
List at least five weaknesses of this letter.
The following letter makes a claim, but the message is not as effective as it could be.
Your Task. Analyze the message and list its weaknesses. If your instructor directs, revise the message. A copy of this message is provided at www.meguffey.com for revision online.
Current date
Mr. Carl Brownston
Leder Business Supplies
8933 Cribbins Road
Jeddo, MI 48032
Dear Sir:
Three months ago we purchased four of your Imager 500E photocopiers, and we have had nothing but trouble ever since. Your salesperson, Judy Selles, assured us that the Imager 500E could easily handle our volume of 5000 copies a day. This seemed strange since the sales brochure said that the Imager 500E was meant for 1,000 copies a day. But we believed Ms. Selles. Big mistake! Our four Imager 500E copiers are down constantly; we can't go on like this. Because they are still under warranty, they eventually get repaired. But we are losing considerable business in downtime.
Your Ms. Selles has been less than helpful, so I telephoned the district manager, Rick Jimenez. I suggested that we trade in our Imager 500E copiers (which we got for $2,500 each) on two Imager 1000E models (at $13,500 each). However, Mr. Jimenez said he would have to charge 50 percent depreciation on our Imager 500E copiers. What a ripoff! I think that 20 percent depreciation is more reasonable since we have had the machines only three months. Mr. Jimenez said he would get back to me, and I haven't heard from him since.
I'm writing to your headquarters because I have no faith in either. Ms. Selles or Mr. Jimenez, and I need action on these machines. If you understood anything about business, you would see what a sweet deal I'm offering you. I'm willing to stick with your company and purchase your most expensive model-but I can't take such a steep loss on the Imager 500E copiers. The Imager 500E copiers are relatively new; you should be able to sell them with no trouble. And think of all the money you will save by not having your repair technicians making constant trips to service our 500E copiers! Please let me hear from you immediately.
Sincerely yours,
List at least five weaknesses of this letter.
Explanation
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Verified
Five weaknesses of the letter are as fol...
Essentials of Business Communication 8th Edition by Mary Ellen Guffey
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