Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 2

Your Task. Select four graphics from newspapers or magazines in hard copy or online. Look in The Wall Street Journal, USA Today, Bloomberg Businessweek, U.S. News World Report, Fortune, Forbes, or other business news publications. Add the title and the source of each graphic. In an e-mail or memo to your instructor, critique each graphic based on what you have learned in this chapter. Do you think the graphic could have been expressed more effectively in text? How effective are the labels and headings used in this graphic? How was color used to add clarity? If a legend is used, describe its placement and effectiveness. Is the appropriate graphic form used? What is your overall impression of the effectiveness of the graphic?