Essentials of Contemporary Management 7th Edition by Gareth Jones,Jennifer George

Exercise 4

How to Enter the Copying Business
Form groups of three to five people, and appoint one group member as the spokesperson who will communicate your findings to the whole class when called on by the instructor. Then discuss the following scenario:
You and your partners have decided to open a small printing and copying business in a college town of 100,000 people. Your business will compete with companies like FedEx Office. You know that over 50% of small businesses fail in their first year, so to increase your chances of success, you have decided to perform a detailed analysis of the task environment of the copying business to discover what opportunities and threats you will encounter.
Based on this analysis, list some steps you would take to help your new copying business succeed.