Organizational Behavior: Human Behavior at Work 14th Edition by John Newstrom

Exercise 3

An insight is a new and clear perception of a phenomenon, or an acquired ability to "see" clearly something that you were unaware of previously. It is sometimes simply referred to as an "ah-ha! moment," in which you have a minirevelation or reach a straightforward conclusion about a topic or issue.
Insights need not necessarily be dramatic, for what is an insight to one person may be less important to another. The critical feature of insights is that they are relevant and memorable for you; they should represent new knowledge, new frameworks, or new ways of viewing things that you want to retain and remember over time.
Insights, then, are different from the information you find in the "Advice for Future Managers" boxes within the text. That advice is prescriptive and action-oriented; it indicates a recommended course of action.
A useful way to think of OB insights is to assume you are the only person who has read Chapter 6. You have been given the assignment to highlight, in your own words, the major concepts (not just summarize the whole chapter) that might stand out for a naive audience who has never heard of the topic before. What 10 insights would you share with them?
(Example) Most employees place a relatively high valence on money as both an economic and social reward.
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