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Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808 Exercise 1
Discuss the differences between one-way and two-way communication, and explain why two-way communication is important for the new communications network.
Explanation
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The differences between the one-way and two-way communications are given below:
One way communication is where a channel carries a message from the sender to the receiver and delivers it. Receiver returns neither feedback nor any message to the sender.
Two-way communication is where a channel carries a message from the sender to the receiver and delivers it. The receiver again sends a message i.e. the feedback, which the channel returns to the sender. It is interactive in nature.
Two-way communication is important for the new communications network due to the following reasons:
• Two-way communication helps the media industry to understand the customer's tastes and preferences and trend in the market in a better way.
• It helps the media industry to gather the information about the public's need.
• Media industry educates and personalizes the consumers' online experience by indicating with them.
• It helps to increase the quality of the output for the new communications network by developing a connection between the sender and the receiver.
New communications network combines different elements to provide better service and to distinct themselves from the competitors. The biggest advantage that two-way communication gains over one way communication is the advantage of interactivity. Therefore, cable companies, satellite services, telephone and cellular companies deliver services on the new communication network.
One way communication is where a channel carries a message from the sender to the receiver and delivers it. Receiver returns neither feedback nor any message to the sender.
Two-way communication is where a channel carries a message from the sender to the receiver and delivers it. The receiver again sends a message i.e. the feedback, which the channel returns to the sender. It is interactive in nature. Two-way communication is important for the new communications network due to the following reasons: • Two-way communication helps the media industry to understand the customer's tastes and preferences and trend in the market in a better way.
• It helps the media industry to gather the information about the public's need.
• Media industry educates and personalizes the consumers' online experience by indicating with them.
• It helps to increase the quality of the output for the new communications network by developing a connection between the sender and the receiver.
New communications network combines different elements to provide better service and to distinct themselves from the competitors. The biggest advantage that two-way communication gains over one way communication is the advantage of interactivity. Therefore, cable companies, satellite services, telephone and cellular companies deliver services on the new communication network.
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
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