Chat with AI
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808 Exercise 2
Give three examples of how consumers pay both directly and indirectly for mass media in America.
Explanation
Verified
Verified
The three examples wherein the American consumers pay directly to the mass media are as follows:
• Payment of money is made directly by the consumer for purchasing a newspaper.
• Buying the tickets through credit cards and debit cards
• Buying the books through online.
In the indirect payment, the advertisers pay for the advertisements according to the quantity of audience that a particular medium attracts.
The three examples for the indirect payment are as follows:
• Radio station listeners.
• Spectators of an advertisement on TV.
• Readers of a magazine.
• Payment of money is made directly by the consumer for purchasing a newspaper.
• Buying the tickets through credit cards and debit cards
• Buying the books through online.
In the indirect payment, the advertisers pay for the advertisements according to the quantity of audience that a particular medium attracts.
The three examples for the indirect payment are as follows:
• Radio station listeners.
• Spectators of an advertisement on TV.
• Readers of a magazine.
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
