expand icon
book Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson cover

Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson

Edition 11ISBN: 978-1305162808
book Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson cover

Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson

Edition 11ISBN: 978-1305162808
Exercise 2
How did the following developments in radio affect the industry? Why is each of them so important?
a. Blanket licensing
b. Commercial sponsorship
c. Establishment of networks
Explanation
Verified
like image
like image

Initially, the radio stations played pho...

close menu
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
cross icon