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Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808 Exercise 1
Explain what media observer Jeff Greenfield means when he says, "To the television executive, the product [of television] is the audience."
Explanation
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The said statement "To the television ex...
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
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