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Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808 Exercise 4
Explain the role of the Nielsen ratings in television, including such factors as ratings accuracy, advertiser dependence on ratings, and the effect of ratings on programming.
Explanation
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Ratings can be defined as the informatio...
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
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