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Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
Edition 11ISBN: 978-1305162808 Exercise 3
When is it necessary for a company to apply crisis public relations techniques? Give an example from the public relations crises that developed at Toyota, BP or Susan G. Komen for the Cure.
Explanation
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A company should utilize the crisis publ...
Media/Impact 11th Edition by Shirley Biagi, Marilyn Massey, David Gustafson
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