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Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller
Edition 10ISBN: 978-1305075443Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller
Edition 10ISBN: 978-1305075443 Exercise 14
A CONSUMER PRIVACY BILL OF RIGHTS
Whenever consumers purchase items from an online retailer, such as Amazon.com, or a retailer that sells both offline and online, such as Target Brands, Inc., the retailer collects information about the consumer. Over time, the retailer can amass considerable data about a person's shopping habits.
Should the retailers be able to pass on the data they have collected to their affiliates? Should they be able to use the information to predict what a consumer might want and then create online "coupons" customized to fit the person's buying history?
The President Proposes a Consumer Privacy Bill of Rights
To protect consumers' personal information, the Obama administration drafted a consumer privacy bill of rights that would apply both online and offline. In introducing the bill of rights and asking Congress to enact it into law, President Obama said that "American consumers can't wait any longer for clear rules of the road that ensure their personal information is safe online."
1. Individual Control -Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.
2. Transparency -Consumers have the right to easily understandable information about privacy and security practices.
3. Respect for Context -Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
4. Security -Consumers have the right to secure and responsible handling of personal data.
5. Access and Accuracy -Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
6. Focus Collection -Consumers have a right to reasonable limits on the personal data that companies collect and retain.
7. Accountability -Consumers have a right to have personal data handled by companies with appropriate measures in place to assure that they adhere to the Consumer Privacy Bill of Rights.
The Implications of the Consumer Privacy Bill of Rights
If this proposed privacy bill of rights becomes law, retailers will have to change some of their procedures:
1. Retailers will have to give customers better choices about what data are collected and how the data are used for marketing.
2. Retailers will have to take into account consumers' expectations about how their information will be used once it is collected.
3. Retailers will have to allow consumers to set reasonable limits on the personal information that is collected about them.
Some argue that restricting retailers' tracking ability will actually make consumers worse off. How would this be possible?
Whenever consumers purchase items from an online retailer, such as Amazon.com, or a retailer that sells both offline and online, such as Target Brands, Inc., the retailer collects information about the consumer. Over time, the retailer can amass considerable data about a person's shopping habits.
Should the retailers be able to pass on the data they have collected to their affiliates? Should they be able to use the information to predict what a consumer might want and then create online "coupons" customized to fit the person's buying history?
The President Proposes a Consumer Privacy Bill of Rights
To protect consumers' personal information, the Obama administration drafted a consumer privacy bill of rights that would apply both online and offline. In introducing the bill of rights and asking Congress to enact it into law, President Obama said that "American consumers can't wait any longer for clear rules of the road that ensure their personal information is safe online."
1. Individual Control -Consumers have a right to exercise control over what personal data organizations collect from them and how they use it.
2. Transparency -Consumers have the right to easily understandable information about privacy and security practices.
3. Respect for Context -Consumers have a right to expect that organizations will collect, use, and disclose personal data in ways that are consistent with the context in which consumers provide the data.
4. Security -Consumers have the right to secure and responsible handling of personal data.
5. Access and Accuracy -Consumers have a right to access and correct personal data in usable formats, in a manner that is appropriate to the sensitivity of the data and the risk of adverse consequences to consumers if the data are inaccurate.
6. Focus Collection -Consumers have a right to reasonable limits on the personal data that companies collect and retain.
7. Accountability -Consumers have a right to have personal data handled by companies with appropriate measures in place to assure that they adhere to the Consumer Privacy Bill of Rights.
The Implications of the Consumer Privacy Bill of Rights
If this proposed privacy bill of rights becomes law, retailers will have to change some of their procedures:
1. Retailers will have to give customers better choices about what data are collected and how the data are used for marketing.
2. Retailers will have to take into account consumers' expectations about how their information will be used once it is collected.
3. Retailers will have to allow consumers to set reasonable limits on the personal information that is collected about them.
Some argue that restricting retailers' tracking ability will actually make consumers worse off. How would this be possible?
Explanation
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Consumer Privacy Bill of Rights:
Consum...
Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller
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