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book Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller cover

Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller

Edition 10ISBN: 978-1305075443
book Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller cover

Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller

Edition 10ISBN: 978-1305075443
Exercise 2
Business Law Writing.
Sync Computers, Inc., makes computer-related products under the brand name "Sync," which the company registers as a trademark. Without Sync's permission, E-Product Corp. embeds the Sync mark in E-Product's Web site, in black type on a blue background. This tag causes the E-Product site to be returned at the top of the list of results on a search engine query for "Sync." Write three paragraphs explaining why E-Product's use of the Sync mark as a meta tag without Sync's permission constitutes trademark infringement.
Explanation
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When a trademark of a company is used by...

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Cengage Advantage Books: Fundamentals of Business Law Today 10th Edition by Roger LeRoy Miller
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