Management 14th Edition by Leslie Rue,Lloyd Byars ,Nabil Ibrahim

Exercise 3

Promotion Possible: A Role Play
Your instructor will ask some class members to role play either the president or the current assistant sales manager in the following scenario.
The assistant sales manager of ABC Company has been in that job for six months. Due to poor sales over the past 18 months, the sales manager (his or her boss) has just been fired. The president of ABC then offers this job to the assistant sales manager subject to the following stipulations:
• You cannot increase the advertising budget.
• You must continue to let Metro-Media, Inc., handle the advertising.
• You cannot make any personnel changes.
• You will accept full responsibility for the sales for this fiscal year (which started two months ago).
The role play will simulate a meeting between the president and the assistant sales manager to discuss the offer. You can make any reasonable assumptions you think are necessary to play the role assigned to you.