Managers and the Legal Environment 7th Edition by David Madsen, Constance Bagley

Exercise 10

A hypothetical new communications product is described below. After reading the product description, think up three trademarks for this product: one that is fanciful, arbitrary, or suggestive; one that is geographic, descriptive, or a personal name; and one that is nondistinctive.
New Product Description
This new product incorporates global positioning technology into a multifunctional device that is worn like a watch. Not only does the device provide the time, but it also allows others to determine the location of the device and thus the location of the person. Moreover, the device is equipped to send and receive simple e-mail messages. The device may be especially suited for parents hoping to track remotely the whereabouts of their children. The location of the device can be determined through an online site that requires input of an identifying password.