Microeconomics 1st Edition by Dean Karlan,Jonathan Morduch

Exercise 4

With his first paycheck, Steve decides to buy a car. After spending hours researching the many specifications each car has-from gas mileage to horsepower-he decides to give up trying to find the perfect car based on these metrics and buys the best-looking one on the first lot he visits. Explain one aspect of bounded rationality discussed in the text that this example exhibits.