Microeconomics 1st Edition by Dean Karlan,Jonathan Morduch

Exercise 9

Imagine a public service announcement on television that is intended to scare kids away from using drugs. A big focus of the PSA is that a lot of teens are already on drugs. The directors of the PSA intend this statement to emphasize the size of the problem. Explain why this strategy for framing the anti-drugs message to teenagers could backfire.