Managerial Economics: Applications, Strategy and Tactics 12th Edition by James McGuigan, Charles Moyer, Frederick Harris

Exercise 5

Is your answer consistent with the multiyear fee-for-service contract between Borders and Amazon.com whereby Amazon processes the order, ships the book, records the sales, and pays Borders a referral fee One Borders executive described this as a "low-risk, low-return" approach to online sales while retaining Borders' focus on its core mission of running bookshops