Cengage Advantage Books: Law for Business 18th Edition by John Ashcroft ,Janet Ashcroft

Exercise 13

When the concluding question in a case problem can be answered simply yes or no, state the legal principle or rule of law that supports your answer.
Astoria Industries and Brand FX Body Company were competitors who manufactured and sold fiberglass utility bodies and toppers for commercial vehicles. Astoria ran ads in an industry trade journal that compared "High Quality Astoria Bodies vs. Low Quality Brand X Bodies." The ad stated that Astoria bodies were built with quality to be longlasting and durable. In referring to the Brand X bodies, the ad said Engineering and built with sub standard materials." Brand FX argued that "Brand X Bodies" was a poorly disguised reference to Brand FX. Did Brand FX state a valid bar for a claim of injurious falsehood?