Business Forecasting 6th Edition by Holton Wilson, Barry Keating, John Solutions

Exercise 4

Suppose that you have been asked to rSecommend a forecasting technique that would be appropriate to prepare a forecast, given the following situational characteristics:
a. You have 10 years of quarterly data.
b. There is an upward trend to the data.
c. There is a significant increase in sales prior to Christmas each year.
d. A one-year forecast is needed.
e. You, as the preparer of the forecast, have good technical skills, but the manager who needs the forecast is very nontechnical.
f. You need to have the forecast done and the presentation ready in just a few days.
What method(s) would you consider using and why?