Accounting 26th Edition by Carl Warren,James Reeve,Jonathan Duchac

Exercise 44

Segment revenue horizontal analysis
Starbucks Corporation reported the following geographical segment revenues for a recent and a prior fiscal year:

a. Prepare a horizontal analysis of the segment data using the prior year as the base year. Round whole percents to one decimal place.
b. Prepare a vertical analysis of the segment data. Round whole percents to one decimal place.
c. What conclusions can be drawn from your analyses