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Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 1
Visit Apple (www.apple.com). What value does Apple provide customers What are the advantages to people from using Apple to buy music or to rent\buy videos
Explanation
Verified
Verified
Value for Customer
Incorporation A is a multinational corporation that deals with consumer electronics, computer software, online services, and personal computers.
Value for customer
• It creates the best products that help the user to use it easily.
• The company uses greener materials and converts all resources. Thus, it is environment friendly.
• The company works every day to offer quality products.
Advantages of buying\renting music
• The music can be legally purchased.
• The songs can be easily linked to iPods.
• It enables easy sharing of music to other users of the same network.
• It supports all A series such as personal computer, laptops, iPods and mobile.
• It helps the user to create own library.
• A store keeps record of all the files that a user downloads. So, it is easy for the user to re-download it, if any problem arises without any charge.
Incorporation A is a multinational corporation that deals with consumer electronics, computer software, online services, and personal computers.
Value for customer
• It creates the best products that help the user to use it easily.
• The company uses greener materials and converts all resources. Thus, it is environment friendly.
• The company works every day to offer quality products.
Advantages of buying\renting music
• The music can be legally purchased.
• The songs can be easily linked to iPods.
• It enables easy sharing of music to other users of the same network.
• It supports all A series such as personal computer, laptops, iPods and mobile.
• It helps the user to create own library.
• A store keeps record of all the files that a user downloads. So, it is easy for the user to re-download it, if any problem arises without any charge.
Marketing 4th Edition by Dhruv Grewal,Michael Levy
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