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Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025Marketing 4th Edition by Dhruv Grewal,Michael Levy
Edition 4ISBN: 978-0077861025 Exercise 2
Go to www.facebook.com\facebook\info and newsroom.fb.com. What is Facebook's mission
How could a marketer use Facebook, and what other social media tools could they use What are the drawbacks a marketer might face when using Facebook
How could a marketer use Facebook, and what other social media tools could they use What are the drawbacks a marketer might face when using Facebook
Explanation
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Social media marketing (SSM)
SSM: Social media marketing is a type of internet marketing of business through various social media.
Mission of Facebook:
The following is the mission of Facebook explained in its website:
"Facebook's mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them."
Use of Facebook by a marketer:
A marketer can use Facebook to market the business as follows:
• To promote the brand name
• To inform the customers about the products
• To attract new customers
• To make strong relationships with the existing customers
A marketer can use the following other social media tools for the promotion of his business:
• Twitter
• You tube
• Blogs
• Linkedin
• Google +
• My space
Drawbacks of using Facebook for marketing:
1. Waste of time and money: Social marketing through Facebook is quite a waste of time and money for small return plans.
2. Negative reviews: Any information about the business is posted in the Facebook spreads rapidly throughout the world. If any wrong information is mistakenly posted in the site, then it will spread rapidly which will result in negative reviews.
3. Legal difficulties: The social media marketing requires the acceptance of various type of laws like privacy legislation, laws regarding spam, copyright, and other online issues. At any point of time, if these rules are not followed by the marketer, then he may have to face legal problems.
4. Heavy advertising cost: Marketing through Facebook may be expensive for small-scale businessman.
5. High maintenance cost: The maintenance cost is very high when marketing is done through Facebook. The pages and the images displayed in the advertisement in Facebook have to be changed from time to time as per the taste and trend of the customers.
SSM: Social media marketing is a type of internet marketing of business through various social media.
Mission of Facebook:
The following is the mission of Facebook explained in its website:
"Facebook's mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what's going on in the world, and to share and express what matters to them."
Use of Facebook by a marketer:
A marketer can use Facebook to market the business as follows:
• To promote the brand name
• To inform the customers about the products
• To attract new customers
• To make strong relationships with the existing customers
A marketer can use the following other social media tools for the promotion of his business:
• You tube
• Blogs
• Google +
• My space
Drawbacks of using Facebook for marketing:
1. Waste of time and money: Social marketing through Facebook is quite a waste of time and money for small return plans.
2. Negative reviews: Any information about the business is posted in the Facebook spreads rapidly throughout the world. If any wrong information is mistakenly posted in the site, then it will spread rapidly which will result in negative reviews.
3. Legal difficulties: The social media marketing requires the acceptance of various type of laws like privacy legislation, laws regarding spam, copyright, and other online issues. At any point of time, if these rules are not followed by the marketer, then he may have to face legal problems.
4. Heavy advertising cost: Marketing through Facebook may be expensive for small-scale businessman.
5. High maintenance cost: The maintenance cost is very high when marketing is done through Facebook. The pages and the images displayed in the advertisement in Facebook have to be changed from time to time as per the taste and trend of the customers.
Marketing 4th Edition by Dhruv Grewal,Michael Levy
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