Marketing 4th Edition by Dhruv Grewal,Michael Levy

Exercise 1

Seventh Generation is the leading brand of nontoxic, environmentally safe household products in the United States. Visit its Web site (http:\\www.seventhgeneration.com) and review the philosophy behind the business. Next, review the site to identify the products the company offers. Briefly summarize some of the consumer trends you note, and describe the ways in which its products address the wants and needs of its customers.