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Communicating at Work: Strategies for Success in Business and the Professions 11th Edition by Ronald Adler,Jeanne Marquardt Elmhorst,Kristen Lucas
Edition 11ISBN: 978-0078036804Communicating at Work: Strategies for Success in Business and the Professions 11th Edition by Ronald Adler,Jeanne Marquardt Elmhorst,Kristen Lucas
Edition 11ISBN: 978-0078036804 Exercise 1
Cherry Picking Support?
Imagine you are planning a sales presentation to a prospective client. To back up your claims that the product or service you are offering is outstanding, you know you need to use examples of outstanding service and testimonials of satisfied customers. You do have a few good examples of each, but sadly they aren't representative of the kind of feedback your organization usually receives. It would be easier to come up with examples and complaints that reflect unhappy clients.
How can you reconcile the need to be honest with the desire to sign up a new customer?
Imagine you are planning a sales presentation to a prospective client. To back up your claims that the product or service you are offering is outstanding, you know you need to use examples of outstanding service and testimonials of satisfied customers. You do have a few good examples of each, but sadly they aren't representative of the kind of feedback your organization usually receives. It would be easier to come up with examples and complaints that reflect unhappy clients.
How can you reconcile the need to be honest with the desire to sign up a new customer?
Explanation
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Communicating at Work: Strategies for Success in Business and the Professions 11th Edition by Ronald Adler,Jeanne Marquardt Elmhorst,Kristen Lucas
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