Accounting 26th Edition by Carl Warren ,Jim Reeve ,Jonathan Duchac

Exercise 12

Segment revenue horizontal and vertical analyses
The comparative regional segment revenues for McDonald's Corporation are as follows:

a. Provide a horizontal analysis of the regional segment revenues using the prior year as the base year. Round whole percents to one decimal place.
b. Provide a vertical analysis of the regional segment revenues for both years. Round whole percents to one decimal place.
c. What conclusions can be drawn from your analyses