Accounting 26th Edition by Carl Warren ,Jim Reeve ,Jonathan Duchac

Exercise 13

Uses of managerial accounting in a service company
Priceline.com allows customers to bid on hotel rooms by "naming their price." This "name your price" process allows customers to obtain a better rate on a hotel room than they might be able to obtain by reserving their room directly from the hotel. The hotel can also benefit from this transaction by filling empty hotel rooms during periods of low occupancy.
Natalie Mooney bids $85 for a night's stay at the Hotel Monaco in Seattle on Saturday August 10. The Hotel Monaco is not fully booked that evening and would likely accept any reasonable bids. How might the Hotel Monaco use managerial accounting to decide whether or not to accept Natalie's bid