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Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 2
JOURNALING FOR SUCCESS
Discovery statement: As this chapter showed, advertising is an important part of an organization's promotional mix.
Assignment
1. During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year.
2. Why do you feel that this ad is the very best?
3. Describe the content of this advertisement in as much detail as possible, and explain what you can recall about this television advertisement.
Discovery statement: As this chapter showed, advertising is an important part of an organization's promotional mix.
Assignment
1. During the last year, you have been exposed to a number of television advertisements. Identify and describe what you believe to be the best TV commercial that you have experienced over the last year.
2. Why do you feel that this ad is the very best?
3. Describe the content of this advertisement in as much detail as possible, and explain what you can recall about this television advertisement.
Explanation
Verified
Verified
1.An ideal commercial ad is the one that...
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
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