Chat with AI
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Edition 12ISBN: 978-1133595854 Exercise 4
BUILDING TEAM SKILLS
The cost of promotional methods is an important factor in a promotional campaign. Representatives who sell advertising space for magazines, newspapers, radio stations, and television stations can quote the price of the medium to the advertiser. The advertiser then can use cost per thousand persons reached (CPM) to compare the cost efficiency of advertising in the same medium.
Assignment
1. Working in teams of five to seven, choose one of these media: local television stations, newspapers, or radio stations. You can choose magazines if your library has a copy of Standard Rate and Data Service.
2. Using the following equation, compare the CPM of advertising in whatever local medium you chose:
3. Report your team's findings to the class.
The cost of promotional methods is an important factor in a promotional campaign. Representatives who sell advertising space for magazines, newspapers, radio stations, and television stations can quote the price of the medium to the advertiser. The advertiser then can use cost per thousand persons reached (CPM) to compare the cost efficiency of advertising in the same medium.
Assignment
1. Working in teams of five to seven, choose one of these media: local television stations, newspapers, or radio stations. You can choose magazines if your library has a copy of Standard Rate and Data Service.
2. Using the following equation, compare the CPM of advertising in whatever local medium you chose:
3. Report your team's findings to the class.
Explanation
This question doesn’t have an expert verified answer yet, let Examlex AI Copilot help.
Business 12th Edition by William Pride,Robert Hughes,Jack Kapoor
Why don’t you like this exercise?
Other Minimum 8 character and maximum 255 character
Character 255
