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book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

Edition 8ISBN: 978-0078112621
book Global Business Today 8th Edition by Charles Hill cover

Global Business Today 8th Edition by Charles Hill

Edition 8ISBN: 978-0078112621
Exercise 15
How might cultural differences across countries affect a company's choice of product attributes to emphasize?
Explanation
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Tastes and preferences differ from cultu...

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Global Business Today 8th Edition by Charles Hill
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