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book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
book Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush cover

Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Edition 3ISBN: 978-0135078228
Exercise 13
What is marketing? Explain the role of marketing research in the process of marketing management.
Explanation
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Definition of marketing
Marketing is th...

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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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