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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 1
What is the purpose of marketing research?
Explanation
Verified
Verified
Marketing research serves the following purposes:
• It connects the people from top level to bottom level, like management to a customer.
• The marketing research is collecting the information and implementing the information over a product.
• The research provides different ideas and suggestions and helps decision makers to take the correct decision.
• Marketing research shows the strength of the products in the market.
• It helps in the improvement of the product features and quality.
.
• It connects the people from top level to bottom level, like management to a customer.
• The marketing research is collecting the information and implementing the information over a product.
• The research provides different ideas and suggestions and helps decision makers to take the correct decision.
• Marketing research shows the strength of the products in the market.
• It helps in the improvement of the product features and quality.
.
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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