Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 7

Select a company in a field in which you have a career interest and look up information on this firm in your library or on the Internet. After gaining some knowledge of this company, its products and services, customers, and competitors, list five different types of decisions that you believe this company's management may have made within the last two years. For each decision, list the information the company's executives would have needed to make these decisions.