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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 7
We categorized firms as internal and external suppliers of marketing research information. Explain what is meant by each, and give an example of each type of firm.
Explanation
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Research suppliers in the marketing indu...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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