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Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
Edition 3ISBN: 978-0135078228 Exercise 15
What is a situation analysis and when would it likely be used when defining the problem?
Explanation
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A situation analysis includes the method...
Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush
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