Basic Marketing Research with Excel 3rd Edition by Alvin Burns,Ronald Bush

Exercise 25

Go to your library's online databases or the Internet and look for examples of firms conducting a marketing research study. There are many examples reported in periodicals such as Advertising Age, Marketing News, Business Week , and Forbes. Typically, these articles will mention a few details of the research project itself. Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.